Effects of filter ventilation on sensory response, smoking topography, and inhalation (COMET 2 2.1) Save

Date Added
October 31st, 2018
PRO Number
Pro00082861
Researcher
Kenneth Cummings

List of Studies

Silhouette
Keywords
Smoking
Summary

The aim is to assess the link between marketing proxies for filter ventilation (product descriptors, packaging) and risk beliefs. Ventilation is not directly promoted to consumers; rather its effects are communicated through the use of descriptive terms such as Light, Mild, and Low tar, often linked to lighter colors. Since the key terms have been restricted and replaced with others, it is important to determine which factors continue to contribute to false relative risk beliefs. We will conduct semi-structured interviews common in marketing research to test the influence of pack
descriptors and colors (as proxies for filter ventilation) on product risk perceptions and intention
to purchase..

Institution
MUSC
Recruitment Contact
Katherine Lastrapes
843-882-7196
lastrape@musc.edu

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